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Louis Vuitton’s Montsouris PM backpack is a classic style of the brand. The environmental and ethical practices in the production process reflect the progress and challenges of the luxury goods industry in sustainable development.The following analysis is carried out from the aspects of materials, production processes, social responsibility, etc.:

---1. Environmental PracticeMaterial selectionCoated Canvas: Montsouris PM uses the brand’s signature coated canvas (the traditional model may contain PVC coating), a material that is durable but relies on petrochemical-based raw...

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Louis Vuitton’s black Monogram bag is regarded as a classic investment item due to its multiple overlapping of its best brand heritage, craftsmanship value, design eternity and market scarcity.The following analyzes its logic as a long-term value-preserving asset from five dimensions:

---1. Symbolic Brand Equity: Historical Sedimentation and Global CognitionCapitalization of Monogram patented totemSince the upgraded version of the Damier checkerboard designed by George Vader in 1896 to resist plagiarism, Monogram...

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